Juliana and Dong

SEOUL, NAPLES AND FLORENCE

A GREAT LOVE

SUSTAINABILITY

DESIGN

NEON COLORS

SACRIFICE

WONDER KIDDY

THE 2019

THE INFINITY SYMBOL

QUALITY

FOX RANGER

FRUIT WASTE

TSUNAMI

CREATIVITY

CARLA AND YU JIN

A SEED BOMB

KIMCHI AND FRUITS

POLAROID

WHAAA

A DRAWING ON THE WALL OF THE HOUSE

INNOVATION

A DREAM COME TRUE

90's

EXPERIMENTATION

CALM AND MADNESS

A WEDDING IN SEOUL

POSONG POSONG

TAEKWON V

COMPUTER AND GRAPHITE ON FINGERTIPS

A SQUIRREL, A DINOSAUR AND A PARROT

MARU

TWO SOULS IN ONE PROJECT

FAMILY

SO MANY SATISFACTIONS

ID stands for Identity and EIGHT embodies infinity, the ability to regenerate and therefore eco-sustainability.

Born from the magical encounter between Dong Seon Lee and Giuliana Borzillo, Id.Eight is much more than a brand: it is a dream that comes to life in every pair of sneakers. 

 

He, a minimalist creative from authentic Seoul, and she, passionate about sustainability and cutting-edge marketing, met in 2017 during a footwear fair and immediately realized they shared a single vision.

 

After important studies and careers – Dong between Korea and Germany, Giuliana between Naples and Florence – they decided to join forces (and hearts) to give shoes an eco-sustainable soul with a 90s look. 

 

Each model tells their complementarity: Dong's clean design and Giuliana's green ethics, united to transform food industry waste into uncompromising style.

 

Our mission is to create high-quality eco-sustainable sneakers, made with recycled and bio-based materials derived from the food industry. 

 

These ethically produced sneakers are designed to minimize environmental impact and combine comfort and style without gender distinctions, inspired by the essential lines of the 90s.

GUIDED BY INFINITY

We want to represent a new vision of fashion, where innovation, aesthetics, and sustainability coexist in perfect harmony, offering products that respect the planet and promote uncompromising ethical values.

ID8 STORY
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In February 2020, Giuliana and Dong launched a crowdfunding campaign on Kickstarter, a fundraiser to finance the first production of their sneakers. Setting a minimum goal of just €10,000, in a few weeks 320 supporters believed in their project, allowing them to raise over €36,000 and far exceed the set threshold.

That wave of trust transformed an idea into reality: the first shoes took shape before their eyes, mixing 90s design, eco-sustainable soul and a pinch of magic born from their love. Even today, each pair of Id.Eight brings with it the gratitude for those who chose us from the beginning, becoming part of a community that dreams of a more ethical and creative future.