There is not only the environmental impact related to production phases, but also that which is generated at the end of a product's life cycle.

To reduce the accumulation of waste to be disposed of and transform it from scrap into a resource, we have entered into a partnership with two Italian entities that support sustainable businesses in circular economy solutions: Must Had and Eso Recycling.

Thanks to this alliance, we are able to offer our customers the possibility of disposing of old and no-longer-usable sneakers in a recycling plant that allows for their potential use to be extended.

How does recycling take place?

ESO RECYCLING has patented an industrial recycling process for sports waste. The plant at their Tolentino facility is capable of recovering up to 87% of the materials that make up a pair of sneakers.

Specifically, rubber granules for the construction of flooring in athletic tracks and playgrounds are obtained from the shredding of the soles, while material for the production of sound-absorbing or thermal insulation panels is derived from the uppers.