Play video about Giuliana and Dong founders by ID.EIGHT


Dong Seon Lee and Giuliana Borzillo, the founders of ID.EIGHT, have both been working in the footwear industry for at least ten years. Dong graduated in Fashion Design in Seoul; then he moved to Italy to study at Polimoda in Florence thanks a scholarship. Giuliana was born in Naples, where she grew up and graduated in Architecture. Then she too earned a master's degree at Polimoda in Florence and continued attending some courses at Central Saint Martins in London.

As you can now imagine, it was their dedication to shoes that leads to them meeting in 2017 at Micam, one of the world's leading footwear trade fairs. Dong was love-struck by Giuliana's vitality and exuberance, while Giuliana became growingly intrigued by his life story and kindly attitude. Two years later they got married by traditional Korean rite in Seoul.

In summer 90 Giuliana gives a challenge to her husband-to-be Dong: projecting a sustainable and cruelty free sneaker line, whose design could really thrill her. Dong came out with Hana Fluo, the first creation of the brand, featuring a neon yellow insert to echo Seoul nightlife and a wave-shaped sole as a symbol of rebirth of enviromental consciousness.


ID.EIGHT® about us

ID.EIGHT® was born from the meeting of South-Korean shoe designer Dong Seon and Italian brand manager Giuliana, a duo in life and work.

Together they have given life to a nineties-inspired brand of sustainable, cruelty-free and Made in Italy sneakers. The shoes are entirely made in a small factory located in the Marche region. The low-impact materials used are obtained from waste processing: apple and grape skins, recycled cotton and plastic-waste derived polyester.

Giuliana and Dong Founders ID.EIGHT
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