Great success for the Italian sneakers made from food industry waste by Id.Eight!
Great success for the Id.Eight temporary store, featuring sneakers made from food industry waste: the Tuscan brand's first pop-up store at Rome's Termini station will extend its stay until the end of June (instead of May 15th).
For over another month, therefore, the more than half a million travelers who pass through the station every day, thanks to the agreement signed by the Tuscan brand with Grandi Stazioni Retail, will be able to choose a green and cruelty-free option for their purchases.
In the space set up in accordance with the brand's philosophy, the decor was curated using salvaged and regenerated materials, such as the seating made from recycled wool. This integrated approach to sustainability transforms the pop-up into a place of inspiration and reflection on how each of us can contribute to a greener and fairer future.
"Every step represents a commitment to a more sustainable world" is the phrase that dominates the main window: it symbolizes ID.EIGHT's commitment to reducing environmental impact during the production of every pair of sneakers and invites consumers to make conscious purchasing choices.
The philosophy of Id.Eight is based on the elimination of overproduction and the adoption of continuous models, season after season. The brand was born in 2019 to offer a sustainable, cruelty-free, and genderless alternative to traditional sneakers: they are made with low-environmental-impact materials, alternatives to leather, created starting from the transformation of fruit waste (Uppeal and Vegea are born from the bio-polymerization of apple peels and grape marc supplied by Italian companies, Pinatex is made with pineapple leaves, and BioVeg starts from corn). In addition
to bio-based materials, technical fabrics in recycled polyester and organic cotton are used on the upper, lining, and insole. The packaging is also designed as a tool to positively impact the environment: the box is made of recycled paper and contains a “seed bomb” to help create biodiversity that is more favorable to the lives of bees.
The two continuous models by ID.EIGHT, Hana and Samji, will be available at the Rome pop-up in all their color variants. Designer Dong Seon Lee (who founded the brand together with Giuliana Borzillo) will be present at the pop-up to personalize ID.EIGHT sneakers at the customer's request. The dates for these small events will be announced on the brand's Instagram channel.
“Rome Termini Station represents an important, high-visibility showcase for us, as well as a clear signal of the international direction we are trying to set for our brand. Through this pop-up, we hope to reach or at least intrigue an increasingly broad and diverse audience that subscribes to our philosophy. We believe in our project and are convinced of the urgency, which can no longer be postponed, to identify increasingly innovative solutions to reduce the environmental impact associated with our sector,” stated Dong Seon Lee and Giuliana Borzillo.
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ID.EIGHT is the sustainable, cruelty-free, and genderless sneaker brand founded in Florence in 2019 by South Korean designer Dong Seon Lee and Italian product manager Giuliana Borzillo. ID.EIGHT sneakers are made from materials derived from food industry waste - such as apple peels, grape stalks and skins, and pineapple leaves. The brand has already obtained significant recognition, such as the special Pitti Immagine award within the Who is on Next contest by Vogue and Altaroma, the Green Product Award 2020, and the CALLforFASHION from the MIP incubator in Florence.
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CONTACTS
ID.EIGHT Press Office: Serena Gasparoni sere.gasparoni@gmail.com
Mobile: 3405601016
