On April 9 and 10, designer Dong Seon Lee will transform a shop window in the heart of Brera into a manifesto for ethical and sustainable fashion
Milan, March 2025 – On the occasion of Fuorisalone 2025, the Brera district will be enriched by a new art installation with a strong conceptual impact: Dong Seon Lee, designer and co-founder of the sustainable brand ID.EIGHT, will be in Milan on April 9 and 10 to paint the shop window of Walter Calzature and transform it into a work of art. An artistic performance that goes beyond aesthetics: the window will become a visual manifesto to raise public awareness of a new way of conceiving design and fashion, an invitation to reflect on the future of fashion and responsible consumption.
The event further strengthens the connection between the brand and the world of design, taking the soul of the project outside the product and into the city. But the experience does not end there: during the two days, those who wish can make their own pair of ID.EIGHT sneakers unique thanks to live customization by the designer himself. An exclusive opportunity to own a one-of-a-kind piece and carry with you a concrete symbol of creativity and sustainability.
ID.EIGHT: the brand that transforms waste into fashion
The brand ID.EIGHT, founded in 2019 in Florence by Dong Seon Lee and Italian product manager Giuliana Borzillo, offers a sustainable alternative to traditional sneakers: its genderless and cruelty-free shoes are made with innovative materials derived from food industry by-products, such as apple peels, grape stalks, corn, and mycelium.
Over 70% of the sneaker is made from recycled materials; the brand has received international recognition for its commitment, including ISO and GRS certifications, and the VVV+ score, the highest level of the Animal Free Fashion rating from the Anti-Vivisection League (LAV). Furthermore, thanks to the partnership with Esosport, ID.EIGHT recovers end-of-life sneakers to transform them into materials for playgrounds and sound-absorbing panels.
Event Information.
Appointment on April 9-10 at Walter Calzature, Via Ponte Vetero, 10, 20121 Milan MI
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ID.EIGHT is the brand of sustainable, cruelty-free, and genderless sneakers founded in Florence in 2019 by South Korean designer Dong Seon Lee and Italian product manager Giuliana Borzillo. ID.EIGHT sneakers are made with materials derived from food industry waste – such as apple peels, grape stalks and skins, and pineapple leaves. The brand has already received important recognition such as the special Pitti Immagine award within the Who is on Next contest by Vogue and Altaroma, the Green Product Award 2020, and the CALLforFASHION by the MIP incubator in Florence.
ID.EIGHT Press Office: Serena Gasparoni sere.gasparoni@gmail.com
Mobile: 3405601016
